Title Case

Monday 6 June 2005 @ 19:24 // Filed under Usability, Web Dev

One of the things that I am particularly passionate about is usability. Not just web usability, either (it pains me, all the controls I have to hit to demist my windscreen.) This is the first in what I hope will be a long line of boring posts about making the world a better place for humans to live in.

Firstly, title case is the capitalisation used in titles. Effectively it involves capitalising all “significant” words. The reason is that it makes titles easy to scan quickly. This is especially important on the web, where the vast amount of information available (and highly variable quality) means a whole lot of skimming takes place. Correct use of title case could actually help you get more hits – consider Google search results.

I can never remember which words to capitalise. This post will serve as a handy reference. In general, capitalising the first word and everything apart from words like “a”, “the”, “of” and “and” is close enough. What I want to emphasise is that doing this does matter. The little things that no one really notices can be more important than you might think.

In title case do not capitalise:

Articles
“a”, “an” and “the”
Conjunctions
“and”, “or”, etc.
Prepositions
above, about, across, against, along, among, around, at, before, behind, below, beneath, beside, between, beyond, by, down, during, except, for, from, in, inside, into, like, near, of, off, on, since, to, toward, through, under, until, up, upon, with and within.

Finally, if you want to display your titles as all upper or all lower case, use CSS to do it instead, like so:

h1 { text-transform: uppercase; }

2 Comments — RSS

  1. Fascinating blog entry, but too brief. Do you have any citations or references I can follow?

    I need more rules. For example, you WOULD capitalise an article if it were the start of the title.

    Comment by Brian Tristam Williams — March 16, 2008 @ 10:47 am

  2. Hi there Brian. When I compiled this I just Googled prepositions and stole the first decent list I could find – so no useful references sorry.

    I don’t know if there are any more rules – capitalising the first word (which I did mention in the post) is about all I’ve ever heard. There may be some others, such as which punctuation to use, but for me personally, I don’t think those fringe cases are very important – not nearly as much as the fundamental importance of using title case in the first place!

    Anyway, good luck in your search, do let me know if you find some more rules!

    Comment by db — March 16, 2008 @ 9:56 pm

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