If There’s Anybody Here From Marketing, Please Shoot Yourself
Yes, thank you Bill Hicks. Can you judge the diseased state of a nation by its media? Let’s begin with todays headlining news. Kylie Minogue (she’s a popstar, if you’re not up with these things) has breast cancer. I agree this is sad, but why do I need to know this? Probably millions of women have breast cancer. Each and every case is equally sad. They didn’t get on the news. And Kylie has millions to spend on treatment so she will most likely get through it fine. They don’t. And… popstar. She’s a popstar. A freakin’ Australian idol, in the new money. Why are these people important again? They even went onto the streets of Christchurch and we got to hear from middle-aged women who have no doubt never even met Kylie who reported they were “shocked”. At least the state of the nation was upheld by one gentlemen who reported he was “very sad… because she has sensational breasts.”
Meanwhile it seems that the success of SUVs triggered a marketing explosion. People are prepared to buy really dumb things as long as it makes them feel good. There is no limit to the amount of money we can extract from people by making them feel inadequate. Let the race to the bottom begin.
One ad doing the rounds on NZ TV at the moment features a group of women visiting another woman’s house. “Can I use your toilet?” asks one politely. Our host is panic-stricken by thoughts of what state her toilet must be in. Then cue happy music, colours, lights, don’t worry! Our host uses Mr fucking Muscle or some shit and her toilet looks pristine. Her reputation is intact! However, they thought this wasn’t obvious enough, so get this catchphrase: what does your toilet say about you?
Imagine standing around after this women’s funeral saying nice things about her.
“And she always had a really clean toilet.”
“Mm hmm,” other women nod vigourously.
This is your life.
That ad represents Azrael’s public enemy no. 1 at the moment. There’s actually a whole collection on the radio that I consider much worse. They’re more insidious, and also pander to the old “effort? hey, it’s OK to be lazy – buy our product instead” line. They relate to something like the mathamagic computer tutor. It goes a little something like this.
Imagine your child came home from school and said, “hey dad, can you help me shoot some hoops?” You’d be there for them! Or what if they wanted you to help them find pictures of animals on the internet? You could do that too! [db: yeah, I wonder how you learnt to do that.] But what if they said “Dad, I need help with my maths homework. We’re doing ‘fractions’ and ‘algebra’.” Now you couldn’t help them. You’d feel like you were letting them down. Wouldn’t you?
Having got you vulnerable, crumpled in a heap on the floor, they kick you in the wallet now that you’re down. After all, market surveys show that is the most effective time to make a sale. When you have reduced their self-worth to its lowest point. Why wait for them to consume to fill the hole society leaves when you can cut out the middle man and make the hole yourself? I want to reach into the radio and rip out your heart. Do you have one? Why are you doing this to us?
The quotations below were from the footer of an email from the student body about Ecofest. I’m told students only care about the environment because it’s, like, cool, you know? Well I dunno. At least they’re actually doing the right thing? That’s still important, isn’t it?
There is a sufficiency in the world for man’s need but not for man’s greed.
Mohandas K. Gandhi
It wasn’t the Exxon Valdez captain’s driving that caused the Alaskan oil spill. It was yours
.
Greenpeace advertisement, New York Times, 25 February 1990
Because we don’t think about future generations, they will never forget us.
Henrik Tikkanen
We do not inherit the earth from our ancestors, we borrow it from our children.
Native American Proverb
It isn’t pollution that’s harming the environment. It’s the impurities in our air and water that are doing it.
George H. W. Bush





Hey. I’m from marketing.
I’m slightly more upset with the people who choose to buy something they don’t need because of smiling insincerety. This is a desperate projection on their behalf and if you don’t learn from that mistake, what will you learn?
And the I Hate Marketing hippies who chant and placard and hand out flyers and proselytise on streetcorners about the evil marketing regimes. Bitch about your actual concerns. Go away and think about what really bothers you, and then get back to me. It’s using a word in it’s own definition. Utterly confused.
Comment by Santa Dog — May 19, 2005 @ 2:43 am
Yes, no offence there sir, I do of course make an exception for anything involving food. Mm, food.
Anyway I sympathise with the hippies of which you speak. One might suggest that marketing, excessive marketing gone wild, drives the consumer society.
Comment by db — May 19, 2005 @ 2:53 am
You don’t need to suggest, that’s absolutely true. I sympathise with hippies too, but… it isn’t the answer. It isn’t the smart move. Read “Culture Jam”. If people respond to marketing, make them respond to anti-marketing.
Also I suspect that it is difficult to anderstand the concept in a foriegn country. I don’t believe too much in marketing other than it is there and people generally seem to ignore it. I suspect people in NZ are more pragmatic than other places. I’d have to see it first hand in the US to really get it (because I can’t bring myself to believe that it’s true)
Comment by Santa Dog — May 19, 2005 @ 12:59 pm
You’re right. Let’s save up $100 each and go to the US and spend it on beer and hookers. In other news, I can’t believe amazon is so successful with such a shitty website.
http://amazon.com/gp/registry/3VD45I3D7JZLF
I had to email myself to get a URL for my wishlist. Anyway, please note this is just a to-read list so no one go buying me stuff. Also please note that I am now so backed up that I may need to make a todo list of all my todo lists to keep track. A metado list. Shoot me now.
Oh yeah. What’s with there being two books? One of them is a sequel?
Comment by db — May 19, 2005 @ 11:44 pm
[...] Since it is on theme… Current music: The Matrix Reloaded – Track 4 (I believe it has a name, but all I can ever remember is that it’s track 4. Good song.) Current drink: Bourbon and Coke Citra. Tastes like normal Coke. You bastard marketers. [...]
Pingback by On Music and Stupidity | db.rambleschmack.net — November 16, 2005 @ 1:51 am